News/Press/Interviews

News/Press/Interviews

Chadi Luxury in Hong Kong Tatler


At ChadiLuxury.com, Chadi Nouri caters to seekers and sellers of rare, vintage, and hard-to-find designer pieces.

In a bijou space set high in a modernist office complex overlooking Wong Chuk Hang, an up-and-coming recently-post-industrial cityscape on the south side of Hong Kong Island, Chadi Nouri, a former product director at Swiss luxury watch manufacturer Audemars Piguet, has set up virtual shop. Nouri's consignment resale business, ChadiLuxury.com, soft-launched earlier this month and features a broad range of covetable, pre-owned apparel, shoes, bags, and accessories—think: rare Rolexes, Birkins in near-pristine condition, and more Louboutins than you can count—all Swiss-authenticated and competitively priced.

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Chadi Luxury in WorldTempus


Welcome to Chadi Luxury

After working for Audemars Piguet and Cartier, Chadi Nouri has now set up an e-commerce site for certified second-hand luxury items.

Chadi Nouri is well-known in the watch and jewellery industry, having worked in the milieu for nearly ten years, including eight as product director for Cartier and Audemars Piguet. She has now embraced her entrepreneurial side, by setting up her own company, ChadiLuxury. This Hong Kong-based e-commerce platform specialises in certified second-hand luxury items, including vintage watches, bags and other luxury accessories and rare finds, for men and women. Chadi Nouri’s experience in the luxury industry helps her both in verifying the workmanship of the items on offer, as well as identifying consumer trends. All the items sold are authenticated by a team led by Swiss experts, who grade their condition as good, very good, excellent or perfect. The items are then priced at a level in line with the market. According to the philosophy of ChadiLuxury, design, craftsmanship and materials matter as much as the emotion the piece evokes, and the desirability of the brand.

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"Why brands should embrace the second-hand luxury market" by Michael Arnold (Oct. 16th, 2019)


New research shows that global sales in the second-hand luxury market are expected to grow at an average rate of 12 per cent year-on-year, compared to a 3 per cent average for the core luxury market.

The figures were released in a Boston Consulting Group (BCG) and Vestiaire Collective survey, entitled “Why Luxury Brands Should Celebrate the Pre-Owned Boom”, revealing three key drivers behind the rapid growth and detailing how luxury brands can benefit from the explosion of the resale market.

According to the survey, the resale industry is forecast to increase turnover from US$25 billion in 2018 to $36 billion in 2021, representing around 9 per cent of the luxury market.

Millenials and Gen Z are disrupting the market and placing greater importance on the social and environmental impact of their purchases than previous generations.

The BCG-Altagamma study revealed that the purchasing behaviour of 59 per cent of luxury customers in both the primary and secondary markets is influenced by sustainability, while 17 per cent of customers in the second-hand market purchase pre-owned because they consider it “truly sustainable behaviour.” The survey of Vestiaire Collective customers reveals similar data, with more than 70 per cent trying to shop ethically and 13 per cent saying that sustainability is extremely important to them. Of those that shop ethically, 57 per cent say that environmental impact is their primary concern.

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Chadi Nouri's past Press Interviews


Mans World India

"Chadi Nouri On Bringing More Romance Into Audemars Piguet’s New Collection"

https://www.mansworldindia.com/style-luxury/chadi-nouri-bringing-romance-audemars-piguets-new-collection/


WatchTime Middle East

"We haven’t been talking the right language to women"

https://watchtime.me/news/interview/article/1053/we-haven-t-been-talking-the-right-language-to-women


Harper’s Bazaar Arabia

"Bazaar finds out why the latest Millenary from Audemars Piguet is the watch every thinking woman needs on her wrist this holiday"

https://www.pressreader.com/uae/harpers-bazaar-arabia/20181201/284610308648444


Luxuo

"Two Women Watch Designers are Changing the Face of Time: Marie-Laure Cerede and Chadi Nouri"

https://www.luxuo.com/style/watches/two-women-watch-designers-are-changing-the-face-of-time-marie-laure-cerede-and-chadi-nouri-gruber.html


Architectural Digest

"Audemars Piguet’s Product Director Chadi Nouri Tells AD What’s Next for the Swiss Company"

https://www.architecturaldigest.com/branded/article/arc/audemars-piguet-openworked


WatchTime.net

"Interview mit Audemars-Piguet-Produktchefin Chadi Nouri"

https://www.watchtime.net/uhren/interview-mit-audemars-piguet-produktchefin-chadi-nouri-grubers/


Turbilhao

"Chadi Nouri QUEBRAR AS REGRAS… NO FEMININO"

https://turbilhao.pt/entrevistas-perfis/chadi-nouri-gruber/


Architectural Digest Middle East

"Audemars Piguet remains a traditional timepiece 143 years on"

https://www.admiddleeast.com/style/watches-jewellery/audemars-piguet-remains-the-traditional-timepiece


GMT Lady

"Women in watchmaking"

https://www.gmtmag.com/en/lady-en-2/31861.html


Luxurious Magazine Asia

"Audemars Piguet’s Diamond Outrage is Beyond Incredible!"

http://www.luxuriousmagazineasia.com/en/category/watch-jewellery/jewellery/audemars-piguet-diamond-outrage/


The Watches Magazine

"Chadi Nouri: an iron hand in a velvet glove"

https://en.calameo.com/read/0032328008de800fd79f4


Maquinas del Tiempo MDT

"Chadi Nouri, Directora de Producto de Audemars Piguet"

http://www.maquinasdeltiempo.com/portfolio-posts/chadi-gruber-directora-de-producto-de-audemars-piguet/


Talkies Magazine - Lifestyle Magazine

"Master of creations: Chadi Nouri"

https://www.talkiesmagazine.nl/news/lifestyle/master-of-creations-chadi-gruber/


La Prairie

"La Prairie Invites: Audemars Piguet"

https://www.laprairie.pt/pt/editorial14.html


Harper’s Bazaar en Espanol

"Pensamientos Con Precision"

https://www.magzter.com/article/Lifestyle/Harpers-Bazaar-en-Espaol/Pensamientos-Con-Precision


Rox Magazine

"Getting its female groove back"

https://www.rox.co.uk/magazine/audemars-piguet/getting-female-groove-back


Harper’s Bazaar

"Chadi Nouri Product Management Leader, Audemars Piguet"

https://myreadingroom.online/en/general/general/harpers-bazaar/adMwDWWp


Timothy Barber.

"HARD CASE: Audemars Piguet’s blacked-out wonder watch"

http://www.timothybarber.net/?p=1382


Watchonista

"L'avenir des montres se conjugue au féminin"

https://www.watchonista.com/fr/articles/montres-dames/lavenir-des-montres-se-conjugue-au-feminin


Robb Report

"How Female Collectors are Driving in a New Era of Watch Design"

https://www.yahoo.com/lifestyle/female-collectors-driving-era-watch-150021039.html


The New York Times

"Watchmaking’s New Favorite? Ceramic"

https://www.nytimes.com/2018/01/16/fashion/watches-ceramic-iwc-schaffhausen.html


Curatedition

"Audemars Piguet: Royal Oak 25th Anniversary Mark"

https://curatedition.com/watches-and-jewellery/audemars-piguet-25-anniversary/


Horloger La Revista de Alta Relojeria

"Nuestra Filosofia es romper las reglas"

https://horloger.mx/nuestra-filosof%C3%ADa-es-romper-las-reglas


Temporis

"Ceasurile inteligente – un rău necesar"

https://temporis.ro/ceasurile-inteligente-un-rau-necesar/


El Universal – Tiempo de Relojes

"Se puede ser alta relojeria con espiritu fashion? "

https://www.eluniversal.com.mx/tiempo-de-relojes/marcas/se-puede-ser-alta-relojeria-con-espiritu-fashion

The Telegraph

"Why Audemars Piguet’s all-black ceramic Royal Oak is worth the wait"

https://www.telegraph.co.uk/luxury/watches/audemars-piguets-all-black-ceramic-royal-oak-worth-wait/


Vogue

"Hot list: 9 yellow gold watches for the audacious"

https://www.vogue.fr/jewelry/jewelry-store/diaporama/en-shopping-yellow-gold-watches-trend/46689

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