THRIFT SEEKER

(MOJEH Magazine, March 2021 Edition)

That's something Chadi Nouri, founder of Chadi Luxury, has also witnessed since she launched her luxury platform. “Our most coveted brands are Rolex, Chanel, Hermès and Gucci,” she reveals. “For Rolex, it is generally either vintage pieces or extremely difficult to get contemporary pieces with a several-years waiting list. For example, to celebrate the launch of our website in June 2019, we had a Rolex GMT-Master II ‘Pepsi’, which we priced at retail. Usually, it is a piece that has at least a two-year waiting list or a 50 to 100 percent premium if you want it immediately on the resale market. For Chanel, almost all products are coveted and most of them sell near retail price. For Hermès, Kellys and Birkins are the big winners and usually sell at a premium if they are really sought after and still in very good condition.”

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CHADILUXURY.COM, THE SECOND LIFE OF LUXURY GOODS

(COTE Magazine, Dec.-Jan. 2020/2021 Edition)

With its headquarters in Hong Kong, Chadiluxury.com, the global e-commerce platform dedicated to pre-owned luxury goods opens a branch in Geneva, Switzerland. This second hub offers even more freedom, flexibility and #feelgoodluxury to clients wanting to purchase or sell second-hand luxury items.

Timeless luxury, conveying emotions, can thus be enjoyed by all. “The luxury market is evolving and becoming more socially responsible echoing global trends towards sustainability. We strongly believe that balancing sustainability and newness are key in today’s world.” Chadi Nouri, the Founder of Chadiluxury.com, states.

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CHADI NOURI DISCUSSES THE FUTURES OF SWISS WATCHMAKING FOR DESIGNERS, BRANDS AND RETAILERS

(Luxuo, July 13th, 2020)

Entering the luxury industry in the wake of the Global Financial Crisis, Chadi Nouri has paid her dues through the ranks at Cartier and Audemars Piguet and today she is an entrepreneur and consultant for the industry at yet another time of great economic uncertainty.

Entering the industry post-Global Financial Crisis in 2009, she has paid her dues in marketing with Avakian, a niche high jewellery brand and today she runs Chadi Luxury, a global e-commerce platform dedicated to vintage luxury goods, and rare objets d’art. Chadi also consults with various brands and suppliers across the luxury segment (not just fine watchmaking) where she advises the entire spectrum of soft and hard luxury, from fashion brands to jewellery brands, from very small businesses to big businesses. An insider with an outsider’s perspective, LUXUO caught up with Ms. Nouri to talk post pandemic luxury design and the threats to retail that now plagues every brand regardless of the size of its pre-covid balance sheet.

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CHADI NOURI DISCUSSES THE FUTURES OF SWISS WATCHMAKING FOR DESIGNERS, BRANDS AND RETAILERS

(Ugolini, July 14th, 2020)

"Chadi Nouri has paid her dues through the ranks at Cartier and Audemars Piguet and today she is an entrepreneur and consultant for the industry at yet another time of great economic uncertainty.

Entering the industry post-Global Financial Crisis in 2009, she has paid her dues in marketing with Avakian, a niche high jewellery brand and today she runs Chadi Luxury, a global e-commerce platform dedicated to vintage luxury goods, and rare objets d’art. Chadi also consults with various brands and suppliers across the luxury segment (not just fine watchmaking) where she advises the entire spectrum of soft and hard luxury, from fashion brands to jewellery brands, from very small businesses to big businesses. An insider with an outsider’s perspective, LUXUO caught up with Ms. Nouri to talk post pandemic luxury design and the threats to retail that now plagues every brand regardless of the size of its pre-covid balance sheet.

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CHADI NOURI DISCUSSES THE FUTURES OF SWISS WATCHMAKING FOR DESIGNERS, BRANDS AND RETAILERS

(Yacht Style, July 13th, 2021)

"Entering the luxury industry in the wake of the Global Financial Crisis, Chadi Nouri has paid her dues through the ranks at Cartier and Audemars Piguet and today she is an entrepreneur and consultant for the industry at yet another time of great economic uncertainty.

Nouri is not a familiar name but when you are one of two Nouris, a pair of unforgettable sisters in leadership positions within a male dominated luxury watch industry, one inevitably remembers. Of Swiss-Italian and Iranian heritage, Chadi Nouri spent a few years with Cartier before joining Audemars Piguet, eventually becoming their Product Director. Her sister, Chabi, is the CEO of Piaget, the first woman CEO of a Richemont brand but the stratospheric career trajectories and accomplishments are where the similarities end. Taking a leap into the unknown, Chadi ventured outside the relative safety of large luxury conglomerates and into the cut-throat field of independent luxury retail."

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CHADILUXURY.COM DONNE UNE SECONDE VIE AUX ARTICLES DE LUXE

(Socialize Magazine, April 23rd, 2020)

Luxe et seconde-main n’auront jamais été autant compatibles. Cette tendance se ressent chez les consommateurs, notamment auprès des Millenials qui se tournent vers une consommation plus raisonnée et durable même pour leurs achats de luxe.

Après un parcours confirmé dans le domaine du luxe, Chadi Nouri fonde sa propre entreprise, ChadiLuxury.com, active dans le e-commerce d’articles de luxe de seconde-main. Elle nous livre les dessous de son histoire et de cette tendance de consommation en pleine expansion.

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FEEL GOOD LUXURY

A new e-commerce platform dedicated to pre-owned luxury goods makes fashion sustainable and accessible. It is also a place to find rare treasures.

(CitizenK Arabia, Dec. 2019)

ChadiLuxury.com – a global e-commerce platform dedicated to pre-owned luxury goods, vintage goods or rare goods. “The luxury market as a whole is slowly evolving towards being more so- cially responsible due to global trends turn- ing more and more towards sustainability,” Nouri tells CitizenK. “My career spent in the luxury industry has sharpened my passion for beautiful craftsmanship, luxury brands, high-end watches and jewellery. At the same time, I strongly believe that balancing sustain- ability and newness are key in today’s world.” Nouri says her designer resale ecosystem, launched in June this year, focuses on what she calls “feel good luxury”: waste-reducing as clients buy or sell goods that are meant to last in time and style, a personalized, luxury client experience where second-hand clients are treated and pampered like first-hand clients, and a low commission structure for consignees.

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WELCOME TO CHADILUXURY

(WorldTempus, July 16th, 2019)

After working for Audemars Piguet and Cartier, Chadi Nouri has now set up an e-commerce site for certified second-hand luxury items.

Chadi Nouri is well-known in the watch and jewellery industry, having worked in the milieu for nearly ten years, including eight as product director for Cartier and Audemars Piguet. She has now embraced her entrepreneurial side, by setting up her own company, ChadiLuxury. This Hong Kong-based e-commerce platform specialises in certified second-hand luxury items, including vintage watches, bags and other luxury accessories and rare finds, for men and women. Chadi Nouri’s experience in the luxury industry helps her both in verifying the workmanship of the items on offer, as well as identifying consumer trends. All the items sold are authenticated by a team led by Swiss experts, who grade their condition as good, very good, excellent or perfect. The items are then priced at a level in line with the market. According to the philosophy of ChadiLuxury, design, craftsmanship and materials matter as much as the emotion the piece evokes, and the desirability of the brand.

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PLATFORM CHADILUXURY LAUNCHES IN HONG KONG

(Hong Kong Tatler, June 19th, 2019)

At ChadiLuxury.com, Chadi Nouri caters to seekers and sellers of rare, vintage, and hard-to-find designer pieces.

In a bijou space set high in a modernist office complex overlooking Wong Chuk Hang, an up-and-coming recently-post-industrial cityscape on the south side of Hong Kong Island, Chadi Nouri, a former product director at Swiss luxury watch manufacturer Audemars Piguet, has set up virtual shop. Nouri's consignment resale business, ChadiLuxury.com, soft-launched earlier this month and features a broad range of covetable, pre-owned apparel, shoes, bags, and accessories—think: rare Rolexes, Birkins in near-pristine condition, and more Louboutins than you can count—all Swiss-authenticated and competitively priced.

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