"The luxury market as a whole is slowly evolving towards being more socially responsible due to global trends turning more and more towards sustainability. That being said, current mindsets and cultural perceptions around pre-owned luxury still vary around the world.
Some consumers are more inclined to selling and buying pre-loved luxury goods. Those usually sell and buy on the second-hand market, they are one and the same client.
While other consumers not yet have a very comfortable perception of the pre-owned luxury world. In fact, their desire for luxury items is still conflicted between sustainability and wanting to wear the latest unique pieces, styles and designs bought directly from brands. Amongst those consumers, sellers and buyers of luxury items are usually not the same clients. First-hand buyers will likely sell their items on the pre-owned market in order to ‘clean their closets/watch collections’ and leave space for something new. While buyers of second-hand goods will purchase their luxury goods through platforms like chadiluxury.com in order to get access to brands and goods they would otherwise not be able to afford. The mindset amongst this part of the population is changing though, as Millennials are ever more demanding not only quality but a luxury ecosystem where the circular economy also comprises luxury goods."