About Us

About Us

What is Chadi - Feel Good Luxury?


Chadi – Feel Good Luxury is a global e-commerce platform dedicated to pre-owned luxury goods, vintage goods or rare goods.

Luxury goods range from designers’ handbags, small leather goods, clothing, shoes and accessories to exclusive high-end jewelry and watches for both women and men.

The pre-owned luxury goods we present range from perfect to good condition. We believe that luxury items, such as luxury bags or shoes by renowned designers, can benefit both their seller and buyer through prices set with utmost care.

From luxury watches and jewelry, handbags, small leather goods to high-end clothing, shoes and accessories, each luxury item is inspected, authenticated and certified by our team led by Swiss experts.

We provide our Swiss expertise to not only certify the quality and authenticity of each product, but also to assess the fairest prices for all our clients, whether they buy or sell. In addition, we provide outstanding service quality.

Attention to detail is in our DNA.

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I am a child of the eighties! I was born and raised in Switzerland, yet I am a citizen of the world.

Who is the woman behind Chadi – Feel Good Luxury?


Creative and bold, I am described as an iron fist in a velvet glove; uncompromising when it comes to quality, service and user experience. My whole career spent in the luxury industry has sharpened my sense of esthetics and my attention to craft and details. Precision and elegance are a universal language. Switzerland also reinforces that: companies there value hard work and authenticity. We have quality and service at heart; it is as simple as that.

On a more personal note, I like to mix intensively feminine and stylish looks with a straight-to-the-point personality. Free spirited, strong minded basketball player and snowboarder on one side, I am also a family person. I grew up in a multicultural environment. Most of my summers took place on campuses in North America and I completed my Business Administration and Marketing studies in Vancouver, Canada.

My career started in 2009 with media and marketing at Avakian, a niche High Jewelry brand. Shortly afterwards, I took the opportunity to join Cartier to manage the High Jewelry business strategy for Switzerland. The jewelry line was added to my responsibilities in 2014.

In 2015, I joined Audemars Piguet, one of the most influential Swiss watchmakers. I embraced Haute Horlogerie managing Exclusive Products and Sales. I was first promoted to Head of Product Management before being promoted to Product Director. The team of talented designers and product managers I managed had a visionary philosophy; we wowed our clients by always reaching beyond their expectations.

My passion for beautiful craftsmanship, luxury brands, high-end watches and jewelry and my understanding of the luxury world grew enormously through these amazing experiences and challenges. It blended with my personality and my personal taste for refinement. It became part of my identity.

After honing my passion and skills in luxury brands, I decided to channel them to innovate; thus Chadi - Feel Good Luxury was born. A global e-commerce platform dedicated to pre-owned and vintage luxury goods for women and men.


“Luxuries not only make time appear to stand still, they can also produce a poetic resonance.”
Chadi Nouri

Why did we create Chadi - Feel Good Luxury?


We think luxury is not necessarily something you buy off a shelf. We believe it is a matter of quality design, quality craft and material. It is about emotion, about how a beautifully crafted purse or a pair of shoes resonates with you. You feel differently, you walk differently.

We wanted to bring this experience to a modern platform where pre-owned luxury goods, vintage goods or rare goods continue to bring emotion.

In Japan, the Wabi-Sabi philosophy treasures patina for example. The stories of an object, the traces of time, increase its value. Think of a vintage watch, a patinated brief case…

Technology is an amazing tool to facilitate the trade of luxury goods on a global scale. A Hermès rare handbag can now travel from a dressing room in Hong Kong to a fashionista’s arm in Roma. To us, that is a special handbag which embodies a sense of mystery that is both poetic and captivating.”

Luxury is about feeling good. It is about what you value, not the money you spend. Chadi - Feel Good Luxury lets you indulge at the fairest price, and saves you precious time (no waiting list here!). Chadi - Feel Good Luxury also gives you the freedom and flexibility to shop for the items you really want, cherish them as long as you want and then put them back on the market when you feel like a change (sometimes even at an increased value for exceptional goods).


“I believe that luxury products have almost become a philosophical refuge from the pace of today’s world.”
Chadi Nouri

What does Feel Good Luxury mean?


1 Risk-free & Hassle free

A team led by Swiss experts authenticates and certifies each item. In addition, we make sure we have negotiated the fairest price for our clients (consignors and buyers).

2 Wide Collection

Our pre-owned luxury goods, vintage goods and rare goods are either in perfect, excellent, very good or good condition. We present luxury handbags, small leather goods, clothing, shoes, accessories, high-end watches and jewelry for women and men from worldwide brands such as Chanel, Gucci, xChristian Louboutin, Hervé Léger, Dolce & Gabbana, Moncler, Missoni, Alaïa, Zegna, Thom Browne, Prada, Audemars Piguet, Rolex, Cartier, Berluti, Hermès and Valentino to name just a few.

3 Consign and Earn a Very Competitive Percentage of the Sale Price

No more buyer’s remorse; when you do not wish to keep a luxury item, you can now easily put it back on the market via Chadi - Feel Good Luxury.

4 Luxury Ecosystem

When you use our e-commerce platform, www.chadiluxury.com, you buy or sell goods that are meant to last in time and style. By doing so, you step away from fast fashion and mass production and step into the exceptional and the long-lasting. You have the pleasure of timeless luxury at optimized prices and move towards a fashionable yet responsible citizenship of the world. Timeless luxury benefits everyone.

How does it work (when you sell)


1 Consignment

When you wish to consign luxury items with us, simply click on “Consign with Chadi” on our website www.chadiluxury.com and fill in the required information. Once we have validated the item(s) you wish to consign, ship them to our secured headquarters in Hong Kong, which is a fast-paced, business oriented and tax-free focal point for efficient luxury goods logistics. Our team led by Swiss experts thoroughly checks and certifies each item. Goods are kept safely at our headquarters until sold.

2 Shipment

For local consignors (Hong Kong), shipping costs are waived. For international consignors (all countries except Hong Kong), shipping costs and shipping set ups are at the consignor’s own charge and responsibility.

3 Assessment, Authentication & Swiss Certification

Our team led by Swiss experts authenticates and certifies each luxury good and sets the fairest price for each item (clothing, bags, accessories, shoes, small leather goods, high-end jewelry and watches).

4 Pricing

You will earn a very competitive percentage of the sale price for each of your consigned goods. Once your items are received, assessed, authenticated and certified by our experts, the fairest price for pre-owned luxury goods is determined on a case-by-case basis. The consignor can share a suggested selling price. Chadi – Feel Good Luxury will make all commercially reasonable efforts to sell your consigned item(s) and will determine the selling price for each item based on its evaluation, together with a determination of the current market price. On the sold amount of each of your consigned items, Chadi - Feel Good Luxury will take a commission. For more details, please check the PAYMENT information provided on our website.

5 Payment

As soon as a consigned item of yours is sold to a buyer, we credit your bank account with the amount due. For more details please check the PAYMENT information provided on our website.

6 Professional Display

In order to present items in the best light for future acquirers, our studio takes professional photos and handles their publication and product details on the website.

How does it work (when you buy)


1 Swiss Certified Pre-Owned Luxury

Our team led by Swiss experts authenticates and certifies each item (handbags, small leather goods, accessories, clothing, shoes, high-end jewelry and watches). The pre-owned luxury goods presented to you are authentic and are either in perfect, excellent, very good or good condition.

2 Shipment

For local buyers (Hong Kong), shipping costs are waived. Chadi – Feel Good Luxury’s secured contractor will ship your ordered item(s) for free at your doorstep. For international buyers (all countries except Hong Kong), shipping costs amount to 40 USD.

3 Secured Payment

Easy and convenient, our payment process is safe and secure. We process payments by credit card (VISA, MC, AMEX) as well as Apple Pay and Google Pay.

4 Value for Money Prices

You benefit from the best value for money prices for the most renowned luxury designers, jewelry and watch brands from all over the world - Chanel, Gucci, Christian Louboutin, Hervé Léger, Dolce & Gabbana, Moncler, Missoni, Alaïa, Zegna, Thom Browne, Prada, Audemars Piguet, Rolex, Cartier, Berluti, Hermès and Valentino to name just a few.

5 Return Policy

After purchase and delivery, items are not exchangeable or refundable; they correspond to a detailed description on the e-commerce platform.

Should an item not be suitable, it is possible to sell it back on the platform within 7 days of receipt of the goods, at the price of purchase or a reviewed price. We will charge zero commission, only transportation and administration costs. Returned items will be accepted under the condition they still hold the Chadi – Feel Good Luxury’s tag.

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