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About Us

About Us

What is Chadi - Feel Good Luxury?


Chadi – Feel Good Luxury is a global e-commerce platform dedicated to pre-owned luxury goods, vintage goods or rare goods.

With our headquarters in Hong Kong and our newly opened branch based in Geneva, Switzerland, we have established ourselves amongst the companies with the most competitive commissions in the second-hand luxury world: commissions range from 25% (for amounts below USD 5,000) and decrease progressively to 10% (for amounts above USD 20,000).

Luxury goods range from designers’ handbags, small leather goods, clothing, shoes and accessories to exclusive high-end jewelry and watches for both women and men.

The pre-owned luxury goods we present range from perfect to good condition. We believe that luxury items, such as luxury bags or shoes by renowned designers, can benefit both their seller and buyer through prices set with utmost care.

From luxury watches and jewelry, handbags, small leather goods to high-end clothing, shoes and accessories, each luxury item is inspected, authenticated and certified by our team led by Swiss experts.

We provide our Swiss expertise to not only certify the quality and authenticity of each product, but also to assess the fairest prices for all our clients, whether they buy or sell. In addition, we provide outstanding service quality.

Attention to detail is in our DNA.

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#feelgoodluxury: sustainable shopping has never been so glamorous

What does Feel Good Luxury mean?


1 Risk-free & Hassle free

A team led by Swiss experts authenticates and certifies each item. In addition, we make sure we have negotiated the fairest price for our clients (consignors and buyers).

2 Wide Collection

Our pre-owned luxury goods, vintage goods and rare goods are either in perfect, excellent, very good or good condition. We present luxury handbags, small leather goods, clothing, shoes, accessories, high-end watches and jewelry for women and men from worldwide brands such as Chanel, Gucci, Christian Louboutin, Hervé Léger, Dolce & Gabbana, Moncler, Missoni, Alaïa, Zegna, Thom Browne, Prada, Audemars Piguet, Rolex, Cartier, Berluti, Hermès and Valentino to name just a few.

3 Consign and Earn a Very Competitive Percentage of the Sale Price

No more buyer’s remorse; when you do not wish to keep a luxury item, you can now easily put it back on the market via Chadi - Feel Good Luxury.

4 Luxury Ecosystem & First-Hand Client Pampering

When you use our e-commerce platform, chadiluxury.com, you buy or sell goods that are meant to last in time and style. By doing so, you step away from fast fashion and mass production and step into the exceptional and the long-lasting. You have the pleasure of timeless luxury at optimized prices and move towards a fashionable yet responsible citizenship of the world. Timeless luxury benefits everyone.

The ‘Feel Good Luxury’ concept is a luxury ecosystem where second-hand buyers or sellers are treated like first-hand clients.

Top Management


Chadi Nouri / Founder of Chadi - Feel Good Luxury


Creative and bold, I am described as an iron fist in a velvet glove; uncompromising when it comes to quality, service and user experience. My whole career spent in the luxury industry has sharpened my sense of esthetics and my attention to craft and details. Precision and elegance are a universal language. Switzerland also reinforces that: companies there value hard work and authenticity. We have quality and service at heart; it is as simple as that.

On a more personal note, I like to mix intensively feminine and stylish looks with a straight-to-the-point personality. Free spirited, strong minded basketball player and snowboarder on one side, I am also a family person. I grew up in a multicultural environment. Most of my summers took place on campuses in North America and I completed my Business Administration and Marketing studies in Vancouver, Canada.

My career started in 2009 with media and marketing at Avakian, a niche High Jewelry brand. Shortly afterwards, I took the opportunity to join Cartier to manage the High Jewelry business strategy for Switzerland. The jewelry line was added to my responsibilities in 2014.

In 2015, I joined Audemars Piguet, one of the most influential Swiss watchmakers. I embraced Haute Horlogerie managing Exclusive Products and Sales. I was first promoted to Head of Product Management before being promoted to Product Director. The team of talented designers and product managers I managed had a visionary philosophy; we wowed our clients by always reaching beyond their expectations.

My passion for beautiful craftsmanship, luxury brands, high-end watches and jewelry and my understanding of the luxury world grew enormously through these amazing experiences and challenges. It blended with my personality and my personal taste for refinement. It became part of my identity.

After honing my passion and skills in luxury brands, I decided to channel them to innovate; thus Chadi - Feel Good Luxury was born. A global e-commerce platform dedicated to pre-owned and vintage luxury goods for women and men.


There is no expiration date in love, in luxury neither #feelgoodluxury
Charline Elmaleh

Charline Elmaleh / General Manager Switzerland


Working hand in hand with Chadi Nouri, founder of Chadi - Feel Good Luxury, Charline Elmaleh has joined the team of the international e-commerce platform. She takes the lead of the Swiss based division to manage its operations.

Born in Paris and raised in Switzerland, she has worked in the fashion and luxury industries within the Middle East and Asia before coming back to her roots in Geneva. Charline has an extensive experience in e-commerce, business development and visual communications. The multifaceted, 32-year-old General Manager is an audacious go-getter known for her artistic, aesthetic sensitivity and adventurous personality. In addition to her dedication to Chadi - Feel Good Luxury’s development, she has invested - in parallel - her creativity into a fashion project, soon to be unveiled.

Why did we create Chadi - Feel Good Luxury?


Luxury is about Feeling Good. It is about value, not price. Chadiluxury.com’ s e-commerce platform aims not only at offering customers the fairest price for renowned luxury designers - whether they buy or sell - it promotes a circular economy or a luxury ecosystem where exceptional design and timeless craftsmanship prevail, away from fast fashion and mass production.

We think luxury is not necessarily something you buy off a shelf. We believe it is a matter of quality design, quality craft and material. It is about emotion, about how a beautifully crafted purse or a pair of shoes resonates with you. You feel differently, you walk differently.

We wanted to bring this experience to a modern platform where pre-owned luxury goods, vintage goods or rare goods continue to bring emotion.

In Japan, the Wabi-Sabi philosophy treasures patina for example. The stories of an object, the traces of time, increase its value. Think of a vintage watch, a patinated brief case…

Technology is an amazing tool to facilitate the trade of luxury goods on a global scale. A Hermès rare handbag can now travel from a dressing room in Hong Kong to a fashionista’s arm in Roma. To us, that is a special handbag which embodies a sense of mystery that is both poetic and captivating.

Chadi - Feel Good Luxury lets you indulge at the fairest price, and saves you precious time (no waiting list here!). We also gives you the freedom and flexibility to shop for the items you really want, cherish them as long as you want and then put them back on the market when you feel like a change (sometimes even at an increased value for exceptional goods).

How does it work (when you sell)


How does it work (when you buy)



“I believe that luxury products have almost become a philosophical refuge from the pace of today’s world.”
Chadi Nouri

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