Chadi Nouri / Founder of Chadi - Feel Good Luxury

Creative and bold, I am described as an iron fist in a velvet glove; uncompromising when it comes to quality, service and user experience. My whole career spent in the luxury industry has sharpened my sense of esthetics and my attention to craft and details. Precision and elegance are a universal language. Switzerland also reinforces that: companies there value hard work and authenticity. We have quality and service at heart; it is as simple as that.

On a more personal note, I like to mix intensively feminine and stylish looks with a straight-to-the-point personality. Free spirited, strong minded basketball player and snowboarder on one side, I am also a family person. I grew up in a multicultural environment. Most of my summers took place on campuses in North America and I completed my Business Administration and Marketing studies in Vancouver, Canada.

My career started in 2009 with media and marketing at Avakian, a niche High Jewelry brand. Shortly afterwards, I took the opportunity to join Cartier to manage the High Jewelry business strategy for Switzerland. The jewelry line was added to my responsibilities in 2014.

In 2015, I joined Audemars Piguet, one of the most influential Swiss watchmakers. I embraced Haute Horlogerie managing Exclusive Products and Sales. I was first promoted to Head of Product Management before being promoted to Product Director. The team of talented designers and product managers I managed had a visionary philosophy; we wowed our clients by always reaching beyond their expectations.

My passion for beautiful craftsmanship, luxury brands, high-end watches and jewelry and my understanding of the luxury world grew enormously through these amazing experiences and challenges. It blended with my personality and my personal taste for refinement. It became part of my identity.

After honing my passion and skills in luxury brands, I decided to channel them to innovate; thus Chadi - Feel Good Luxury was born. A global e-commerce platform dedicated to pre-owned and vintage luxury goods for women and men.

Luxury is about Feeling Good. It is about value, not price. Chadiluxury.com’ s e-commerce platform aims not only at offering customers the fairest price for renowned luxury designers - whether they buy or sell - it promotes a circular economy or a luxury ecosystem where exceptional design and timeless craftsmanship prevail, away from fast fashion and mass production.

We think luxury is not necessarily something you buy off a shelf. We believe it is a matter of quality design, quality craft and material. It is about emotion, about how a beautifully crafted purse or a pair of shoes resonates with you. You feel differently, you walk differently.

We wanted to bring this experience to a modern platform where pre-owned luxury goods, vintage goods or rare goods continue to bring emotion.

In Japan, the Wabi-Sabi philosophy treasures patina for example. The stories of an object, the traces of time, increase its value. Think of a vintage watch, a patinated brief case…

Technology is an amazing tool to facilitate the trade of luxury goods on a global scale. A Hermès rare handbag can now travel from a dressing room in Hong Kong to a fashionista’s arm in Roma. To us, that is a special handbag which embodies a sense of mystery that is both poetic and captivating.

Chadi - Feel Good Luxury lets you indulge at the fairest price, and saves you precious time (no waiting list here!). We also gives you the freedom and flexibility to shop for the items you really want, cherish them as long as you want and then put them back on the market when you feel like a change (sometimes even at an increased value for exceptional goods).